What we learn in every operation.

Frameworks, post-mortems and sharp opinions from the team — written between warehouses, ops floors and customer rollouts.

October 5, 2026ai

How to Draft HubSpot Ticket Replies with AI (RAG + OpenAI), and When the AI Should Stay Silent

We built an AI system that drafts HubSpot ticket replies with RAG and OpenAI for a support team. First replies got 42% faster and tickets closed 59% faster. Here's the architecture, the results, the cost per ticket and the limits.

Gustavo Maryssael

June 30, 2026digital-transformation

Adapt the technology to the process, not the process to the technology

Implementing a tool doesn't transform a company; the process behind it does. Why technology only works when it's designed around the process — not the other way around — illustrated with the Groups2Go case.

José Manuel Álvarez

May 26, 2026case-study

The Case That Propelled ScaleWave: Building What No One Sells Off the Shelf

How we rebuilt a fast-growing aligners operation from whiteboards to one source of truth — and proved the operating model ScaleWave is built on. 300% sales growth in four months.

Gustavo Maryssael

May 22, 2026transformation

The three myths keeping mid-sized companies from fixing their own operation

Three ideas about digital transformation repeat so often in mid-sized companies they stop getting questioned. Each one quietly buys another year of running on spreadsheets named final_v7_USE_THIS.xlsx.

José Antonio García

April 18, 2026ai

AI changed the rules of the operational game

Websites, pitch decks, CRMs and custom web apps — powered by AI. No agency, no delays, no generic packages.

Gustavo Maryssael